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Tv is in a fast development. Q3, 2014 saw a remarkable drop in standard TV viewing as many audiences decided for pay per view or internet streaming services. Over the past four years 18 to 24 years of age audiences have actually cut their TV watching by 30%. People are moving far from standard linear watching as reported by NAPTE and we must see a significant shift to highly selective broadcasting in next couple years. The major distributors Comcast, DirectTV, Dishnetwork, ATT will be required to embrace a flexible programs design that will allow audiences and customers to select only the channels or programs they want rather of being overwhelmed with enormous plans at extraordinary expense and troublesome navigation.

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