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First of all, I know that you are in all probability a one-man team with a deadline that expired yesterday but having a written plan is not only important but non-negotiable for the following 5 reasons.A written plan with personas, themes, and strategies is a part of a formal process that allows you to request a budget and support without which even the best content will remain unseen.A document allows you to get inputs from people smarter but busier than you (including the future you) and helps you map trackable goals of what you expect to achieve and when.Writing down all the good ideas reduces the organization’s dependence on people (mostly you), plus it enables teamwork and is intuitively a smart idea in every way.Good campaigns are ongoing and a lot more work than a single person can handle. You will need approvals, often be asked to make modifications, and be required to work with subject matter experts, writers, and designers for the final output. At times like these, having a document that you can send over or use as a common discussion point helps immensely and is far more efficient than explaining the bald,

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