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Search engine optimization has actually changed a lot through the year. What search online marketers consider important in the last couple of year now have little to no value. The usage of press release distribution as a link-building method to distribute contents is not that effective any longer, thinking about that some search marketing professionals send press releases for the sake of building backlinks. There is absolutely nothing incorrect about building back links through press releases, however it must not be the main reason you are doing this project. Being an online marketer, you need to be conscious of the impact of each news release that you publish to your websites branding and track record.

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