According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video content, 17% use video live-streams, and 4% create documentaries or short films. Combined, this makes video one of the hottest types of content among B2B marketers.And it’s not without results, either. Video marketing boasts some impressive stats, including:Marketers who use video grow revenue 49% faster than non-video users. – Aberdeen GroupVideo drives a 157% increase in organic traffic from SERPs. – BrightcoveEmbedding videos in landing pages can increase conversion rates by 80%. – Eyeview DigitalSocial video generates 1,200% more shares than text and images combined – Brightcove51.9% of marketing professionals name video as the type of content with the best ROI – HubSpotIt seems like a no-brainer, right? But like with most things in marketing, it’s knowing where to start and what to create that’s the hard part.


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